27 mars 2015
Defining sustainable markets
We use the word "sustainable" in connection with many things today: companies, development, cities, processes, lifestyles, societies and so on. But last week I found myself challenged to think for the first time about sustainable markets.
At the first stakeholder workshop for MISUM - Handelshögskolan's new Mistra-funded research centre in Stockholm - 100 business leaders sat down together to define sustainable markets. You might think this would be easy, but it turned out to be surprisingly difficult.
In small groups we produced diagrams, pictures and lists. There was general agreement that sustainable markets would require values, vision, knowledge, leadership, rules and regulations. But all these exist in today's markets, which are far...