To identify what sustainability issues are most significant and critical to Enjoy Wine & Spirit’s activities, a camel analysis was conducted by U&We. The analysis provided the basis for further development of the already integrated sustainability strategy. The focus is to increase the companies positive impact by improving the range and handling the negative impact from a complete value chain perspective, both environmentally and equally, in the long term. Today, over 20% of the range is organic.
Since Enjoy is working on alcoholic beverages, it is also important that all business are ethical and fair – from grapes to communication to consumers. Responsible communication along with deep insight into the supply chain and their own climate footprint are among the most important aspects. Enjoy also works with the tool Our Impacts to have a yearly monitoring of their climate footprint, and use this for their annual sustainability report.