24 september 2014
“If your business model doesn’t include topsoil it’s a bad business model”
Gunter Pauli’s lecture on the “Blue Economy” at Stockholm Resilience Centre was a thought-provoking talk. The presentation was filled with great examples of new ideas and enterprises that have channeled their efforts into creative solutions.
As Pauli himself put it “I don’t need to see business plans with calculations in Excel sheets…If you cannot explain your idea on the back of a napkin it doesn’t work.”
Pauli sums up his business model in three simple points:
- Multifunctional
- Multi-beneficial (only ecological is not good enough)
- Generate value with what you have – Don’t obsess about cutting costs but about generating value
Are we ready to be as creative as we can be with the...